PRIVACY POLICY
Please read carefully before using this site. This site is owned and operated by North 48 Bicycles Ltd.  (“North 48 Bicycles”, “We”, “Us” or “Our”). By using this site, you signify your agreement to the Privacy Policy and Terms of Use. If you do not agree with these terms, please do not use this site. We reserve the right, at Our discretion, to change, modify, add, or remove portions of these terms at any time. Please check periodically for changes. Your continued use of this site following the posting of changes to these terms will signify your acceptance of the revised terms. They were last updated on April 12, 2016.
Your privacy is very important to Us at North 48 Bicycles.   We do not sell or rent your personal information to third parties for their marketing purposes without your explicit consent.  We want you to fully understand Our privacy practices. Please read this privacy policy to learn more about the ways in which We use and protect your personal information.

If you have additional questions, you may send an email to the Privacy Officer.

PERSONAL DATA
Personal data is only collected when users provide information to Us, for the purposes of booking tours and accommodations.  Personal data includes provide your name, e-mail address, mailing address, day phone number and credit card information (note that while credit card information is entered on our site, financial information is ONLY stored on our Third Party payment company’s secured server).   In addition, if you send Us personal correspondence, such as e-mails or letters, We may collect such information into a file specific to you.

AGGREGATE AND USAGE INFORMATION
We automatically track certain information based upon your behavior on the Site. We use this information to do internal research on Our users’ demographics, interests, and behavior to better understand, protect and serve you and Our community. This information may include the URL that you just came from (whether this URL is on the Site or not), which URL you next go to (whether this URL is on the Site or not), your computer browser information, and your IP address.  We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about Our user base as a whole.

USE OF COOKIES
This site also uses “cookies” to collect information. A cookie is a small data file that most major websites write to your hard drive for record keeping purposes when you visit them. Cookies allow Us to measure activity on the various areas of this site and to improve your user experience, for example by remembering your passwords and viewing preferences, thus allowing you to visit various parts of this site without re-registering. Cookies are also used to measure activity on the site and make improvements and updates based on which areas are popular and which are not. We do not use cookies to retrieve information from your computer that was not originally sent in a cookie. Please note: except for personal information voluntarily provided by you, We do not use information transferred through cookies for any promotional or marketing purposes, nor is that information shared with any third parties whatsoever. You may occasionally get cookies from Our advertisers, which is standard in the internet industry. We do not control these cookies, and these cookies are not subject to this Privacy Policy.
Most browsers are initially set to accept cookies. If you would prefer, you can set yours to refuse cookies or to alert you when cookies are being sent. However, it is possible that some parts of a site will not function properly if you do so.

USE OF INFORMATION COLLECTED BY US
Personal Data provided to Us will be forwarded to your selected Accommodation Partners in order for them to create a hotel reservation within their booking system.  Aggregated information is used to: improve the content of this site; perform system administration activities; customize the content and/or layout of this site for each individual user.

DISCLOSURE OF COLLECTED INFORMATION TO THIRD PARTIES
As a matter of policy, We do not sell or rent any of your personal information to third parties for their marketing purposes without your explicit consent. However, the following describes some of the ways that your personal information may be disclosed in the normal scope of business to provide Our services.  We will forward your personal information to our Accommodation Partners with the express purpose of reserving  your accommodation booking with them.

We reserve the right to disclose your personally identifiable information as required by law and when We believe that disclosure is necessary to protect Our rights and/or to comply with a judicial proceeding, court order, or legal process served on North 48 Bicycles or Our Web site.

Due to the existing regulatory environment, We cannot ensure that all of your private communications and other personal information will never be disclosed in ways not otherwise described in this Privacy Policy. By way of example, third parties may unlawfully intercept or access transmissions or private communications, or users may abuse or misuse your personal information that they collect from the Site. Therefore, although We use industry standard practices to protect your privacy, We do not promise, and you should not expect, that your personal information or private communications will always remain private.

SECURITY
Your information is stored on the servers of Our web hosting company and is not used by them for any other purpose. They use procedural and technical safeguards to protect your personal information against loss or theft as well as unauthorized access and disclosure to protect your privacy, including encryption and “firewalls.” However, “perfect security” does not exist on the Internet.

LINKS TO OTHER SITES
This Web site may contain links to other sites that are not owned or controlled by North 48 Bicycles. Please be aware that We are not responsible for the privacy practices of such other sites.  We encourage you to be aware when you leave Our site and to read the privacy statements of each and every Web site that collects personally identifiable information.  This privacy statement applies only to information collected by this Web site.

CHANGES TO THIS POLICY
If We decide to change Our privacy policy, We will post those changes to this privacy statement, the homepage, and other places We deem appropriate so that you are aware of what information We collect, how We use it, and under what circumstances, if any, We disclose it.  All amended terms shall automatically be effective 30 days after they are initially posted on the Site.

We reserve the right to modify this privacy statement at any time, so please review it frequently.  If We make material changes to this policy, We will notify you here, by email, or by means of a notice on Our home page.

CONTACT US
If you have any questions or suggestions regarding Our privacy policy, please contact Us at Privacy Officer.